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Developing the Public Relations Campaign.cRuth Sullivan
Developing the Public Relations Campaign
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Author: Ruth Sullivan
Page Count: 288 pages
Published Date: 09 Feb 2013
Publisher: Pearson Education (US)
Publication Country: United States
Language: English
Type: eBook
ISBN: 9780205066728
File size: 28 Mb
File Name: Developing.the.Public.Relations.Campaign.pdf
Download Link: Developing the Public Relations Campaign
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A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Develop their own public relations campaigns * Apply public relations skills to the real world * Understand how to apply communication theories to public relations

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